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L`OFFICIEL HOMMES UKRAINE №34

L`OFFICIEL HOMMES UKRAINE №34

WE CHALLANGE THE «HEAVY LUXURY STYLE»

STYLE
 
18.07.2018
TEXT: ALEXEY NILOV
 
To compete with the tycoons from the world of "heavy suite" is still a task! It is more valuable to find enthusiasts on the expanses of Ukraine who have challenged not only famous houses, but also to themselves. So, get acquainted: Andy Puffin creates unique accessories, briefcases and luggage from the skin with manual painting and personalization, and Dmitry Demidenko is the first in the country to master the customizing of sneakers and make an upgrade of your shakers - turn them into a work of art.
 

Puffin’s bureau & workshop

Year of foundation: 2015

Founder: Аndy Рuffin

Country: Украина


Annual turnover: 

limited, no more than 300 units 

Why did your choice fall on the creation of leather accessories?
 
This is something that I personally wanted to do. What I did not find in this form, as I would like to have myself. Therefore, I tried to collect all the important criteria for me - quality, aesthetics, durable hardware, manual patination - into a single integrated brand concept.

Whom do you consider the standard in this niche?

I do not consider anyone a standard, because everyone has his own way, and the creation of idols leads to imitation. And this, in turn, leads to the loss of oneself. But I can say that I'm interested in Hermes, Berluti, Campomaggi, Frank Clegg, Burberry.

Who is your target audience and what is the brand positioning today?

My audience are people who can afford, if not all, a lot, but at the same time they know the value of their money. They pay attention to details and details and do not follow the opinion of others, but form it. They are few, such people, but rather the opposite. But I do not aspire to embrace the immensity. I collect these people bit by bit, like sparks of light, scattered in the darkness.

Buyers from which countries today are wearing your products?

This is France, Belgium, Israel, Italy, Portugal, Georgia, Russia, India. In general, in my opinion, this is a little outdated concept of "citizen of the country" ... The world is changing very dynamically and soon a person will become just a citizen of the world, there will be no borders, fences, or mental barriers. It's unavoidable. It's strange that many do not understand this. That it is impossible to destroy the border, if it does not exist...

What goal would you like to achieve in this business?

I do not view my business from the position of business. For me it is a way of communicating with the World. And the goal should be one - to make this world better. After all, he is worthy of it. Is not it?

Than you are better than others?

I can only say that I'm not like everyone else. And I'm not trying to be like or better than anyone. After all, who knows what really is the one whom you consider an ideal? Maybe it's just a mask ... So today I try to be better than I did yesterday. And tomorrow is better than I am today. Everything is simple and without pathos, because it is my duty to be better.