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Journal

L`OFFICIEL HOMMES

WE CHALLANGE THE «HEAVY LUXURY STYLE»

STYLE
 
18.07.2018
TEXT: ALEXEY NILOV
 
To compete with the tycoons from the world of "heavy suite" is still a task! It is more valuable to find enthusiasts on the expanses of Ukraine who have challenged not only famous houses, but also to themselves. So, get acquainted: Andy Puffin creates unique accessories, briefcases and luggage from the skin with manual painting and personalization, and Dmitry Demidenko is the first in the country to master the customizing of sneakers and make an upgrade of your shakers - turn them into a work of art.
 

Puffin’s bureau & workshop

Year of foundation: 2015

Founder: Аndy Рuffin

Country: Украина


Annual turnover: limited, no more than 300 units 

 
 
 

Why did your choice fall on the creation of leather accessories?

This is something that I personally wanted to do. What I did not find in this form, as I would like to have myself. Therefore, I tried to collect all the important criteria for me - quality, aesthetics, durable hardware, manual patination - into a single integrated brand concept.

Whom do you consider the standard in this niche?

I do not consider anyone a standard, because everyone has his own way, and the creation of idols leads to imitation. And this, in turn, leads to the loss of oneself. But I can say that I'm interested in Hermes, Berluti, Campomaggi, Frank Clegg, Burberry.

Who is your target audience and what is the brand positioning today?

My audience are people who can afford, if not all, a lot, but at the same time they know the value of their money. They pay attention to details and details and do not follow the opinion of others, but form it. They are few, such people, but rather the opposite. But I do not aspire to embrace the immensity. I collect these people bit by bit, like sparks of light, scattered in the darkness.

Buyers from which countries today are wearing your products?

This is France, Belgium, Israel, Italy, Portugal, Georgia, Russia, India. In general, in my opinion, this is a little outdated concept of "citizen of the country" ... The world is changing very dynamically and soon a person will become just a citizen of the world, there will be no borders, fences, or mental barriers. It's unavoidable. It's strange that many do not understand this. That it is impossible to destroy the border, if it does not exist...

What goal would you like to achieve in this business?

I do not view my business from the position of business. For me it is a way of communicating with the World. And the goal should be one - to make this world better. After all, he is worthy of it. Is not it?

Than you are better than others?

I can only say that I'm not like everyone else. And I'm not trying to be like or better than anyone. After all, who knows what really is the one whom you consider an ideal? Maybe it's just a mask ... So today I try to be better than I did yesterday. And tomorrow is better than I am today. Everything is simple and without pathos, because it is my duty to be better.

Thursday, 19 July 2018

Chapter 1. Music in our life.

I’m sure very few people paid some attention to the fact how music is able to control our lives. Even fewer people think of film musical backgrounds causing bright surges of emotions and feelings, perhaps, except for professionals…

So, the one who has understood this has the opportunity to control his emotions himself, lending them the necessary colors and intonations via music. The main thing is to learn to listen and, what it is most important, to hear yourself. Without thinking and looking out of the window, you’ve gone out to take a walk on a cool, sunny morning just in shorts and a T-shirt. You don’t have to rush anywhere today but you had a hard day yesterday. For instance, you spent the whole day working with your computer up until late at night because it’s against your principles to leave things unfinished.

So, the next morning, waking up at the usual time for your body, you feel surprisingly vigorous despite only few hours of bedtime. You are satisfied with your work and something pushes you outdoors. Say, no way you can imagine today’s breakfast without fresh cheese … The reason is more than important. So, both the required fresh start and a physical warm-up assume a tangible meaning. You’ve got everything: eggs, toast bread, and vegetables for a salad. But without the cheese, there won’t be any ‘canvas painting’ today... There is just one condition – take music along with you. So, you’re coming out and see the usual weekday, the everyday routine and bustle in the street filled with cheerless faces, anxious about earning their daily bread by the sweat of their brow. They do think they are really concerned about it...

And all of the sudden, the sound director of this film interferes and adds, as it seems to him, a suitable background for today’s storyline. Well, what I mean is, you turn on music in your player. Sometime later, the producer, this time not a sound director but the film one, looks at everything from the outside with his unblinking eyes, and says, “STOP, BREAK,” noticing a certain discrepancy of action and music perceptible solely for him. Looking through the playlists, he chooses the right track for today and, while pressing the PLAY button, gives the ACTION command. And at once, everything starts to move about the filming location, not just chaotically but in time with the music, the chaos becomes well-ordered, absorbing the musical background rhythm. Right after that the people around seem to join this rhythm, and the workers seem to smile while changing light bulbs on the light-posts, at the same time, others work nearby, digging up the flowerbed and tapping rubber boots in tune on the shovels. The passers-by, coming from the opposite direction, breathe in fresh cool air through their widely moving nostrils and squinch their eyes at the playful sun rays, as if a father happily covers his eyelids when his baby laughs at him, blinding him with plashes of sunlight. Heels smoothly beat the harmony of rhythm along the pavement. The passers-by suddenly have sailors’ uniforms on, circling around you and bouncing around in frantic pirouettes.

"The Red Poppy" culminates while Glière, standing in a telescopic access platform and dressed like a worker, slightly smiles satisfied creaking with a screwing lightbulb in his hand.

Life springs, and it is all in the hands of its director, sound director, and cameraman. It is beautiful with its chaos while no one tries to streamline it defying the laws of nature and imposing an unsuitable background like sugary pop music with ridiculous words.

The orchestra rumbles, the conductor is satisfied with his children-violinists and cellists... The oboe, harp, and double bass, everyone knows their place and their function. The final chords. The end. The storm of applause. The audience orgasms. No, this is not the end. It's just an intermission until the next part.

 

Well... ...and what about the cheese???

Monday, 09 April 2018